Take on the world This was a 2015 pitch I did for Air Europa in Ogilvy. The briefing was divided into two parts: first, a video explaining why our agency should be hired, and second, a social media campaign aimed to boost their followers.
Stage one: The Ogilvy Crew
I came up with the idea and wrote a big part of the finished script. I also portrayed a flight attendant who spoke English and Portuguese.
Stage one: The Ogilvy Crew
I came up with the idea and wrote a big part of the finished script. I also portrayed a flight attendant who spoke English and Portuguese.
Stage two
It’s a competition through social networks meant to increase engagement.
VIDEO TEASER. A video teaser on Facebook and Twitter would entice people to enter a competition with their friends to fly across Europe or America for half the price (50% off).
TAKE ON THE WORLD APP. This is the app’s homepage, where users may sign up and view the rankings of participating groups.
SIGN UP & PLAY. Users can customize their avatar.
THE GAME DYNAMICS. The gameplay is similar to the famous game Pac-Man. Each screen will represent a European city.
SELECT YOUR TRIP. Users must choose 3 European destinations and plan their route.
GIFT FOR PARTICIPANTS. Aside from the 50% discount, 100 customized gifts will be delivered to users, including T-shirts with their avatars.
Call to action with influencers
A select group of influencers will receive a box containing a T-shirt with their customized avatar and an invitation to play in the app.
Offline Call to Action
Call to Action on the flight ticket.
Stage two
It’s a competition through social networks meant to increase engagement.
VIDEO TEASER. A video teaser on Facebook and Twitter would entice people to enter a competition with their friends to fly across Europe or America for half the price (50% off).
TAKE ON THE WORLD APP. This is the app’s homepage, where users may sign up and view the rankings of participating groups.
SIGN UP & PLAY. Users can customize their avatar.
THE GAME DYNAMICS. The gameplay is similar to the famous game Pac-Man. Each screen will represent a European city.
SELECT YOUR TRIP. Users must choose 3 European destinations and plan their route.
GIFT FOR PARTICIPANTS. Aside from the 50% discount, 100 customized gifts will be delivered to users, including T-shirts with their avatars.
Call to action with influencers
A select group of influencers will receive a box containing a T-shirt with their customized avatar and an invitation to play in the app.
Offline Call to Action
Call to Action on the flight ticket.
Call to Action at the airport
Call to Action on the airplane